I’m currently looking for a well-researched report on the future of influencer marketing—something that dives deep into where the industry is headed beyond just surface-level trends. With so much change in digital behavior, new platforms rising, and AI shaking up content creation, it feels like influencer marketing is entering a new phase entirely.

I’ve seen a few headlines about authenticity replacing follower count as the core metric, or that virtual influencers and AI-generated personalities are becoming more accepted by younger audiences. But I’m after something more comprehensive—ideally a report that discusses upcoming shifts in consumer trust, monetization models, regulations, and even how brands are rethinking partnerships globally.

If anyone has come across a solid forecast, whitepaper, or even an insider analysis on what influencer marketing could look like in the next 2–3 years, I’d really appreciate a heads-up. Whether it's from a known firm or a niche platform, I’m open to checking it out. Let’s see where the future is really headed.